When it comes to home cleaners, there are so many gimmicks these days. The “Magic” Eraser. Kaboom Bowl Blaster. Robot powered vacuums. It’s refreshing to find a brand that doesn’t rely on gimmicky advertising to succeed. Instead, Replenish makes it’s stand with a simple tagline: A Better Cleanser with a Smarter Bottle. And for once, the claim is 100% spot-on.